AI & the future of work
Will AI replace marketers?
Real exposure70/100
SaferMore exposed
Producing marketing assets is nearly free now, so the edge moves from making the content to having the taste and strategy to know which content matters.
What AI already does
- →Writing copy, posts, and email variants
- →Producing images and first-cut creative
- →A/B analysis and reporting
What stays human
- ✓Taste, positioning, and brand judgment
- ✓Knowing the customer better than the data does
- ✓Deciding what's worth saying at all
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